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Projects

Past & Present

Work

March 2025 - Present

Digital Marketing Manager, iO Theater

Boosting digital engagement by 114.3% in the first month, developing brand & style guide, increasing on-site visits by 46.5% in the first month, coordinating and managing promotional campaigns for performers/talent, creating original content for platform-specific campaigns across Instagram, TikTok, Facebook, LinkedIn, and Mailchimp. 

February 2025 - Present

Staff Writer and Photographer, Atwood Magazine

Writing articles including music reviews, concert reviews, and artist interviews, editing, photographing live shows, conducting in-person and virtual interviews, cold-calling PR and record labels, working with publicity teams, coordinating shoots and interviews, Adobe Lightroom and Photoshop.

December 2023 - Present

Boston Globe Correspondent

Writing and publishing articles for Living/Art, print and web on a freelance basis

June 2024 - December 2024

GBH News Digital Intern

Responsible for reporting local and national news, maintaining brand social pages with and emphasis 9x16 platforms, creating and running the GBH News TikTok (2,000 followers and had a video with 878.1k views in its first week without any marketing), social copywriting, producing BPR streams featuring Senator Elizabeth Warren and Mayor Michelle Wu, pitching stories on web, radio, and social

April 2024 - October 2024

ECHO Magazine

Boosting digital engagement by 25%, writing 3+ articles a week focusing on reviews and interviews, photographing concerts at venues between 500-5,000 capacity, working with artists/PR at Nettwerk Music Group, Universal Music Group, and Stunt Company Media, Adobe Lightroom and Photoshop for editing

June 2023 - November 2023

Digital Strategist, Comedy Central Stand-Up

Responsible for editing and promoting archival stand-up clips across Comedy Central Stand-Up social media, establishing relationships with comedians for live productions, as well as creating original content that increased viewership on 16x9 platforms with clips receiving between 500k and 10 million views.

September 2021 - April 2024

Executive, Playlist Coordinator, Five Cent Sound

Responsible for creating and running "Single Saturdays" column, directly increasing publication and readership, writing articles for online blog and print issues, social media content marketing, and editing online articles following APA guidelines.

September 2021 - April 2024

Head Writer, Closing Time at Emerson Channel

Responsible for pitching sketch ideas and headline jokes nightly, creating episodes, writing elements of late night television, writing sketches that went to air, producing three-episode seasons. Received the 2022 EVVY for "Outstanding Sketch Comedy Writing" for the sketch "Elizabethan Paramedics."

January 2022 - June 2022

Director of External Affairs, Novelly

Established relationships with influencers, journalists, and youth- serving organizations, designed and developed a successful campaign with Alyson Stoner, which helped to raise $750,000 for the company, introduced marketing strategies for social media and overall company growth.

July 2020 - May 2021

Head Editor & Staff Writer, The Novellain at Novelly

Primary responsibilities include managing a team of writers, publishing a weekly article, editing articles and curriculum for leadership courses.

Apprenticeships

January 2021 - April 2021

The Best Part: Screenplay Craft | The Goodman Theatre

Developed a short play and spec script while studying under a Tony-Nominated playwright, as well as workshopped plays.

June 2020 - July 2020

Stand-Up Comedy Writing & Performance | The Second City

Studied joke styles, performed and edited stand-up sets, learned from professional comedians who are active performers at the Second City.

June 2020 - July 2020

Writing in the Face of Fear | The Goodman Theatre

Wrote and workshop personal essays with 'New York Times' essayist, discussed and studied publishing industry.

October 2019 - May 2020

Cindy Bandle Young Critics | The Goodman Theatre

Worked alongside playwrights and directors, critiqued live performances at the Goodman Theatre, wrote manuscripts that varied across genres and styles.

© 2024 By Annaliese Baker.

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